Reaching Diverse Consumers | Resource Hub https://www.brewersassociation.org/resource-hub/diverse-consumers/ For Small and Independent Craft Brewers Wed, 05 Mar 2025 21:26:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 What Lies Beneath: Understanding Invisible Disabilities in Your Brewery and Taproom https://www.brewersassociation.org/seminars/what-lies-beneath-understanding-invisible-disabilities-in-your-brewery-and-taproom/ Fri, 04 Oct 2024 14:00:00 +0000 https://www.brewersassociation.org/?post_type=seminar&p=168765 This seminar addresses the challenges faced by individuals with "invisible disabilities" in the brewery industry. Linda van Loon, who has firsthand experience with autism and fibromyalgia, shares stories, insights, and tools to help you start conversations and accommodate invisible disabilities in your taproom.

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]]> Bridging Divides: Forging Strong Connections in a Seemingly Polarized World https://www.brewersassociation.org/seminars/bridging-divides-forging-strong-connections-in-a-seemingly-polarized-world/ Fri, 04 Oct 2024 14:00:00 +0000 https://www.brewersassociation.org/?post_type=seminar&p=168761 This seminar offers a safe space to learn how to effectively connect with diverse audiences. Gain practical insights to unleash empathy, authenticity, and vulnerability, with an emphasis on active listening and bias unlearning for inclusivity.

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]]> Seven Ways to Use Social Media to Reach New Customers: Part II https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-ii/ Wed, 28 Feb 2024 16:00:00 +0000 https://www.brewersassociation.org/?p=162929 In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.

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]]> Seven Ways to Use Social Media to Reach New Customers: Part I https://www.brewersassociation.org/brewing-industry-updates/seven-ways-to-use-social-media-to-reach-new-customers-part-i/ Wed, 21 Feb 2024 16:20:51 +0000 https://www.brewersassociation.org/?p=162865 Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers.

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]]> Craft Brewers Guide to Cultural Observances https://www.brewersassociation.org/playlist/craft-brewers-guide-to-cultural-observances/ Wed, 25 May 2022 17:01:11 +0000 https://www.brewersassociation.org/?p=144344 The Craft Brewers Guide to Cultural Observances fosters greater cultural competency and respect in the craft brewing community.

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