The United Kingdom (U.K.) is a well-established market for U.S. craft beer exports and the second largest behind Canada. Demand for U.S. craft beer remains strong despite an increasingly competitive environment.

In this panel discussion, a lineup of importers explore best practices for success in the U.K. They provide tips and advice on how to enter the U.K. market and stay relevant, and conclude with an opportunity to ask direct questions.

Learning Objectives:

• Understand current trends within the U.K. market such as beer styles, packaging formats, consumer preferences, craft beer drinker dynamics, and more
• Learn about essential U.K. requirements and regulations for imported beer such as shelf life, storage conditions, labelling, allergens and date code formatting, pricing dynamics, as well as duty and customs compliance
• Explore the differences between on- and off-premise and discuss how to make your beer stand out in both
• Gain insights into the challenges and the opportunities presented by the U.K. market
• Walk away with all the knowledge you need to export to the U.K.