American Craft Beer Week is May 12-18! Download Marketing Assets
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.
The big beer market share bucket has continued leaking, but craft's cup has increasingly captured less of the volume. What are the keys to getting craft back to previous growth levels?Read More
The Brewers Association just completed a diversity audit of brewery owners. Here are the results by race/ethnicity and gender.Read More
Chief Economist Bart Watson dives into our recently published human resources and salary benchmarking data.Read More
IPA continues to be the most important style for many brewers, but as category growth slows, understanding what is going on with sales in its subcategories is becoming more important.Read More
Bart Watson looks into how 12-packs have performed since the start of the COVID-19 pandemic to provide retail insights for craft brewers.Read More
How did craft brewers do in the first half of 2021? Chief Economist Bart Watson dives into some of the measures of brewery performance.Read More
Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More
As consumers begin resuming some of their previous patterns, there are increasing signs that draught beer may be laggard in its recovery.Read More
Bart Watson recaps and drills down a bit further into the onsite sales data he shared in his recent state of the industry presentation. Read More
Chief Economist Bart Watson takes a look at scan trends in craft beer and discusses two conclusions about craft share.Read More
Resource Hub