
Flagships Flying? Not So Fast
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
American Craft Beer Week is May 12-18! Download Marketing Assets
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Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from two of the craft brewing industry’s top economists, Dr. Bart Watson and Matt Gacioch.
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Here's an update on packaging trends in 2020. While levels rose almost across the board, some of the share shifts were more predictable than you might expect.Read More
Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
This article summarizes some of the key facts and figures of a turbulent 2020, with an eye toward the craft market in 2021.Read More
There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More
This post reviews the new book Beer and Racism. While the academic writing may be a turnoff for some brewers, the content of the book provides valuable links between systemic racism and the brewing industry.Read More
An annual recap of Great American Beer Festival medal winners by state. Which states brought home the GABF hardware this year?Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
The short summary of July-September is that small brewers saw better sales than Q2, but levels that still fall far short of 2019. Read More
The Brewers Association is launching a Q3 impact survey covering the period from July-September. Please take a few minutes to fill it out.Read More