Beer education is a critical component of the taproom experience. This seminar takes a deep dive into the active implementation of beer education within the taproom, including education for both brewery staff and customers. It features four beer educators and advocates who discuss their own specific strategies for ensuring continuous, integrated education that ultimately leads to a more robust customer experience.

This presentation provides tangible examples for how to integrate beer education principles within the taproom environment and tips for how to facilitate ongoing planning to ensure that beer education remains a taproom priority, including gaining and maintaining owner and management support. In order to ensure continuity of knowledge in the wake of staff turnover, it is critical that taproom education is a deliberate aspect of the culture and practices of a brewery.

The session includes a beer educator and consultant, along with three beer educators from small- and medium-sized breweries in three different parts of the country.

Learning Objectives

• Learn strategies for implementing sustainable, continuous beer education curriculum for front-of-house (FOH) staff
• Discuss types of beer education courses or material that should be an integral part of the taproom experience
• Understand the importance and process of developing scalable educational content for FOH staff and the public
• Know how to assess the return on investment (ROI) of implementing beer education practices for both taproom staff and the public
• Walk away with tips for how to gain leadership buy-in and investment in continuous education