The primary purpose of Alcohol and Tobacco Tax and Trade Bureau (TTB) labeling requirements is to make sure consumers get adequate information about what they are purchasing and are not misled about a product’s age, origin, or identity. To that end, beer labels must include certain information based on how they are formulated and where they will be sold.
This session covers all of the mandatory formula and labeling information for beers and malt beverages as outlined in the labeling regulations and the relevant TTB rulings. TTB staff also share the top label and application errors that they see and provide tips on how to avoid them.