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Management & Leadership

Running a brewery is a big job the requires strong leadership and effective management of your brewery team. The resources in this seciton will guide you through managaing and leading your employees for a more successful business.

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Brewing Better SEO: Use a Google Business Profile to Attract Customers front of brewery building with Google Business Profile settings

Brewing Better SEO: Use a Google Business Profile to Attract Customers

A Google Business Profile can strengthen your online presence and help drive more traffic to your business, both digitally and in person.Read More

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Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

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mobile playlist icon CBC 2024 Leadership Seminars two people working on a computer

CBC 2024 Leadership Seminars

These seminars focus on enhancing leadership and operational excellence in the craft beer industry. Learn strategies for fostering strong teams, empowering managers, and adapting to increased competition, all tools you can use to equip yourself for success in today's competitive market.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

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What Does the Fed’s Rate Cut Mean for Your Brewery? patrons enjoying brewery patio with US Federal Reserve System logo

What Does the Fed’s Rate Cut Mean for Your Brewery?

For those Brewers Association (BA) members who do not spend their day mired in macroeconomics, this quick post provides context on what the cut in the Federal Funds Rate on 9/18/24 could mean for the craft beer industry, both directly and indirectly. Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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Reframing Failure illustration of person standing with flag atop blocks

Reframing Failure

Create a culture that embraces failure as a learning opportunity, ultimately driving success and growth within the organization.Read More

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Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles

mobile playlist icon Developing a Brewery Safe + Sound Program man working canning line wearing ear and eye protection

Developing a Brewery Safe + Sound Program

This playlist will help breweries commit to safety in the workplace by building a strong foundation with OSHA Safe + Sound principles.Read More

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Brewers Association

The Safety Subcommittee increases safety awareness of Brewers Association members with the goals of minimizing risk and preventing harm to people, products, and facilities.

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Engagement with Front-of-House Staff

Guidance on building a taproom staff and brewery experience to engage customers and keep them coming back for more.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Diving Deeper on Brewpub Sales Strategies taproom server delivering taster glasses of beer to patrons 1200x628 1

Diving Deeper on Brewpub Sales Strategies

Th Brewpubs Committee discusses service models, upselling, retail sales strategies, and employee incentives.Read More

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Brewers Association

The Brewpubs Committee is a diverse group of brewers that share a passion for elevating the craft beer culture of all members and serve to help promote the vision of the Brewers Association. The Brewpubs Committee serves the BA vision by: developing and disseminating solutions that drive the greatest business value for our membership; sharing best practices, tools, and resources that are applicable to brewpubs of all sizes; and fostering a collaborative environment among brewpub owners, operators, and brewers, and ultimately, our guests.

See Brewpubs Committee's Articles

mobile playlist icon Surrounding Community Surrounding Community 1200x628 1

Surrounding Community

It is important to understand the community you intend to serve. This Taproom Resource Guide playlist guides you through some things to consider in your surrounding community.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

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Business Strategy and Mission

This section of the Taproom Resource Guide helps guide you in writing a mission statement and establishing a strategy to drive success at your brewery.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles
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