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Statistics & Trends

No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.

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Displaying results 1-10 of 170

Check Please: Strategies to Increase Guest Check Average brewery taproom with tables of guests

Check Please: Strategies to Increase Guest Check Average

Whether you are a seasoned data jockey or just dipping your toe into the world of key performance indicators (KPIs), boosting your guest check average (GCA) is an excellent way to start increasing on-premise sales. Read More

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Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

A Good Time To Be Single: 2024 Packaging Trends single beer can on blue background

A Good Time To Be Single: 2024 Packaging Trends

Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Raw Material Survey 2024 Results glass of hops and glass of malted barley

Raw Material Survey 2024 Results

See the results of the 2024 Raw Material Survey. This survey dives deep in the weeds of what craft brewers are using for fermentables and hops, as well as what they expect to use in the year ahead.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Craft Beer & Spirits

Craft Beer & Spirits

In this installment of the BA "Craft Beer &" series, we explore the growth trajectory of distilled spirits, consumer trends, and the crossover taking place by breweries to ensure the upswell in spirits doesn't pass them by.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

But Really, How Dry Is January? Empty glass of beer in snow

But Really, How Dry Is January?

Explore the arc of Dry January over time, understand what to expect this year, and discover strategies to make your way through successfully.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

mobile playlist icon CBC 2024 Statistics & Trends Seminars two brewery patrons looking at beer menu

CBC 2024 Statistics & Trends Seminars

These seminars cover essential industry insights: an analysis of 2024 brewing trends, generational alcohol perceptions and policies, and shifting drinking habits influenced by consumer changes. They equip listeners to strategize effectively for future preferences.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles

How American Consumers Spend person paying for growler with credit card

How American Consumers Spend

Uncover how trends in consumer spending on beverage alcohol and beyond can inform strategic product and hospitality decisions.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Craft Beer and Cannabis (and Hemp) two beer glasses with a cannabis leaf

Craft Beer and Cannabis (and Hemp)

This post runs through some of the history, data, and current debates over cannabis to try to give a sense of how these markets have interacted with craft in the past, and how they might in the future.Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

The Capacity Question two people walking through brewhouse

The Capacity Question

Discover the "what" and the "why" behind craft's low capacity utilization, as well as the "how" craft brewers are adapting their business models to address excess capacity.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
Displaying results 1-10 of 170
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